Inspire 2015-1 Essential Looks
White Rabbit Studios - London

Client: Schwarzkopf Professional UK

Essential Looks Inspire Journey videos were created for Schwarzkopf Professional UK, utilising behind the scences footage of Top Stylists to show cut, colour and stylised finished looks inspired by the latest global Trend Report.

Stephen McDowell, Head of PPS Schwarzkopf UK and Ireland, brought in Creasis Studios to create a series of emotive videos for the Uk’s take on the current Essential Looks Collection. Our camera crews followed each of the Stylists throughout the day, including prep work, make-up, styling and product application. Each of the stylists was interviewed to provide commentary for the overall journey video. ​These videos were used as part of Schwarzkopf Professional's marketing campaign across their social media and website network.


Visit the Schwarzkopf Professional Website

Project Leadership

Head of Schwarzkopf and PPS UK - Stephen McDowell
Laura Glazebrook - LWPR Girls

Style and Colour Direction

Tyler Johnston
Lesley Jennison


Sharon Malcom
David Corbett
Dylan Brittain
Melenie Tudor
Kerry Mather
Martine Broggy

We worked with Stephen McDowell to convey the energy and inspiration of the shoot and the ethos that drives Essential Looks. The journey and emotive mood videos we created for use in their social media networks allowed Schwarzkopf Professional to give their viewers a glimpse of what goes into an EL collection.

The Journey Videos were created for the Top Stylists to show cut, colour and stylised finished looks based on the latest global Trend Report. Utilising the latest OSiS+ range of products, each stylist gave a short 'how-to' overview for each of the styles they had created.

All necessary footage was captured by us, with post-production and editing being completed in our own editing suite at our South West Studios. 

At Creasis Studios we believe that every project is unique.
We pride ourselves on being an Idea's Company, an agency that looks at things differently and injects passion into everything we do.
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