Schwarzkopf Extra Care TVC.

Prospekt has been working with the Schwarzkopf team for over ten years now building a reputation for quality and innovation. We were very please to be invited to create this new ATL launch video Extra Care in the APAC region, being part product glorification, part technical explainer the video needed to cover a lot of bases which requited our technical and glorification animation guys to work together closely.
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About the Client.

Extra care falls under the Schwarzkopf brand which is a hair cosmetic brand that represents quality, expertise and innovation for more than 120 years. Schwarzkopf enjoys full trust of consumers.

Schwarzkopf Extra Care product clay render

The Plan.

To reflect the new brand identity created for Extra Care we needed to ensure the crystal and glass theme was integrated into the video as a whole.

Glass "shards" layered and animated in a parallax style were used to reveal the new bottle shape in stages . The new bottle shape was revealed as a translucent version initially in order to not let the label or individual product colours distract from the excitement of the shape.

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Logo Introduction
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Partial product intro
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Key Model reveal
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Inner hair - crystal treatment
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Inner hair real structure
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Inner hair crystal repair detail
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Label ingredient animation
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Full product reveal
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Range shot

Results.

Initially only planned for use in APAC region this piece was re-edited by ourselves and used globally including South America, preforming well across TVC and SM channels.