Creasis provided holistic services from stand design to on-site support and behind the scenes coverage. Ensuring that Schwarzkopf Professional made a mark during Salon International, the UK's largest professional exhibition for the hairdressing sector; attracting 40,000 visitors and more than 400 brands.
Schwarzkopf Professional did not only sponsor the British Hairdressing Awards Gallery. Standing out among hundreds of brands, the visitors could collect their very own digital award - in the headspinning height of a skyline. Within the 48 hours of the exhibition, more than 500 visitors took their chance, drawing a steady flow of curious prospects to the stand.
Thorough planning guaranteed a smooth and timely preparation. All stations of the stand were visualised as 3D models prior to the event, making sure all touch points wereadequately equipped to deliver maximum brand exposure and an experience as engaging as memorable.
The Selfie-Wall became a real crowd pleaser with close to 1200 pictures taken. More than 50% of the participants signed up to receive relevant brand and product information, generating hundreds of qualified leads via a picture download mini site.www.bhaselfie.com