Trends have the power to shape an industry and the Essential Looks App gives hairdressers and end consumers alike easy access to exactly those defining looks with the bi-annuyal Trend Report featuring inspirational Catwalk & Salon Looks and unique training material to re-create them.
Colour Formulas, Sectioning Sheets, How to Videos, Product Information and more - the custom content management platform combines meta data to deliver an outstanding Education platform enabling hairdressers to foster their skills at home or in one of the 500,000 global seminars held each year.
A single image does not do a hair style justice. Therefore, a custom capture rig and content player were developed to record each step from every angle, giving the user complete freedom to explore the process of creating a stunning catwalk look from scratch.
Trends are fast paced and the curated look books ensure that the content stays relevant thanks to frequent updates with looks from Industry Influencers, the British Hairdressing Awards and more. All available for users to create their own salon look books for a personalised client consultation.